I am sure that we have all seen the massive advertising campaign from Apple where they display their shiny new Retina MacBook Pro performing an array of tasks that are designed to enrich the human experience.
Average Joe’s are instantly transformed into talented artists, musicians and photographers at the touch of a polished fingertip. At the end of the commercial you are a hit with an emotive bi-line that encourages you to be a part of the very best new computer for today and the future?
According to a group called iFixit, (a team responsible for high-resolution teardowns of new products and DIY repair guides.) the new Retina MacBook pro is an environmental nightmare.
The Retina MacBook is the least repairable laptop we’ve ever taken apart: Unlike the previous model, the display is fused to the glass, which means replacing the LCD requires buying an expensive display assembly. The RAM is now soldered to the logic board — making future memory upgrades impossible. And the battery is glued to the case, requiring customers to mail their laptop to Apple every so often for a $200 replacement. The design may well be comprised of “highly recyclable aluminum and glass” — but my friends in the electronics recycling industry tell me they have no way of recycling aluminum that has glass glued to it like Apple did with both this machine and the recent iPad.
The design pattern has serious consequences not only for consumers and the environment, but also for the tech industry as a whole.
Apple is definitely one of the market leaders in advertising their products in such a way that people believe that they must have one. Since we live on a planet with finite resources… Wouldn’t it make sense for Apple to create a must have product that can also be easily repaired and recycled at the end of its life?
Many manufacturers today are creating products that cleverly fail as soon as the warranty is void. A great example of this was my iPod that crapped out two days after its 12 month warranty expired. The cost of repairing the iPod was $100 more than buying a new one… So guess what? It still sits in my cars center console as a reminder not to buy another!
We live in an age of mobile devices and electronic media that is designed to keep us constantly updated about the world we live in and what our “friends” are doing on social media.
We spare little thought to what happens to our sociable electronic trinkets and outdated computers once they pass the use by date.
Do you think that massive corporations like Apple need to responsible for designing new products that can be recycled or repaired and last a lot longer?
Is Apple really taking care of things that matter to us? If you watch the clip at the top right hand corner of this page, you will notice that Apple flouts its design innovation…. no mention of the new hidden consequences.
Latest Retina MacBook Pro: Environmentally Unfriendly planetearthherald.com/latest-retina-…
— Planet Earth Herald (@PlanetHerald) June 15, 2012