When Warren Buffett talks, people listen. He is now talking about the environment. He believes that companies need to have a triple bottom line and respecting the environment is absolutely critical to a companies economic performance. “In times such as these, a company must invest in the key ingredients of profitability: its people, communities and the environment.” He explains how he turned around an asbestos producing building materials manufacturer and turned in into a sustainable company with a triple bottom line.
While the Senate attempts to deal with the so called Buffett Rule, which would force rich folks to pay taxes at least at the same rate as their secretaries, the rule’s namesake, the billionaire investor Warren Buffett, has also spoken out on the environment in financial terms.
Simply put, respecting the environment is crucial to a company’s bottom line he says.
Buffett, chairman of Berkshire Hathaway, said in a short note included in the latest Johns Manville sustainability report published last week that “taking shortcuts is not the pathway to achieving sustainable competitive advantage, nor is it an avenue toward satisfying customers.” JM, a Denver-based building materials manufacturer, is a subsidiary of Berkshire Hathaway.
JM was once the largest asbestos maker in the U.S., but has shifted its business practice since claims from victims of the cancer-causing product forced the firm into bankruptcy in 1982. Berkshire bought the company, which has been around for than 150 years, in 2001. The lessons learned from the hard times helped JM to develop a “stronger commitment to the health and safety of employees and consumers that we live by today,” according to the sustainability report.
Historically JM had focused primarily on the economic health of the business and its stakeholders, it continues. “Over time, sustainability has taken on a broader meaning to incorporate environmental and social performance into our practices.”
JM says it has embraced the “belief that the business case for sustainability is based on cultivating trust – trust that our people and technologies will deliver optimum returns while also being responsible for environmental and social performance.”